We aimed to build out Jose Reyes’ audience by capitalizing on his baseball fanbase and launch the new singles “Enemy” and “5 Mujeres” to develop a new fanbase across all digital platforms.
Label: Siete Music
Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
Launched and optimized new official Youtube channel with focused targeting
Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
Triller dance challenge campaign featured for “5 Mujeres”
50% growth across streaming services?
1.1M audience reach via several Spotify editorial playlist
7.3M views solely through YouTube optimization??
New Music Friday Latin
Tidal Rising: Latin
Tidal Rising: Latin (Video)
Official YouTube Channel
Launched November 2018
Accumulated 55k subscribers in 3 months
Accumulated 7.3M views across 3 official music videos in 3 months
Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.